What percentage of communication is attributed to the actual words spoken?

In the context of communication, it is often cited that a significant portion of communication effectiveness stems from non-verbal cues such as body language, tone, and facial expressions, rather than just the spoken words themselves. The figure commonly referenced in communication studies suggests that only about 7% of communication comprises the actual words spoken. This highlights the importance of understanding that the delivery of a message, including how it is expressed non-verbally, plays a crucial role in the overall effectiveness of communication. Recognizing this can help individuals focus not only on what they say but also on how they say it, fostering more meaningful interactions in therapeutic settings.